The pioneer of holistic beauty and inspired by the ancient art of Ayurveda, the healing wisdom of India, combined with modern innovation that fits seamlessly into your life. Natural hair products are designed with environmental leadership and responsibility. Aveda boasts a renowned range of high-performance and sustainably sourced, plant-powered products that are vegan and cruelty-free and feature eco-friendly, recyclable packaging. Founded by Horst Rechelbacher in 1978, each formula is brimming with soothing extracts and oils to work wonders not only on your hair but also on your mind.

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