Shiseido Expert Sun Protector Face Cream Age Defense SPF 50+ 50ml & SPF30

The UV protection effect of sunscreens lowers when the formula is exposed to the sun or water. SynchroShield™ is a revolutionary new technology that strengthens the UV protective effect of the formula after application when it is exposed to heat, sweat or water. Perfect to help prevent skin dryness.

A POWERFUL PROTECTION
This cream is especially formulated for the face and protects skin’s inner and outer layers against UVA & UVB. Formulated with SynchroShield Technology™ to respond to sweat, water and the heat from the sun to reinforce the UV protective veil. Profence CEL™ & NatureSurge Complex help to protect from UV-induced ageing such as wrinkles and dark spots.

A SKINCARE FORMULA
Enriched with skincare ingredients, the product helps to protect against the appearance of fine lines, wrinkles and uneven skin tone caused by photo ageing. Formulated with NatureSurge Complex, it contains an ingredient with anti-oxidant properties.

A UNIQUE TEXTURE
This cream is water-resistant while being comfortable, lightweight and invisible on any skin type. It blends into the skin with complementary fragrance ingredients to create an appealing – and personalized – scent. It provides a smoother application of foundation and a lasting makeup finish.

BLUE CONSCIOUS
The very water-resistant veil also means less product washes off when you enter the ocean, compared to our non-water-resistant sunscreens.

Key Ingredients

The new Shiseido Protection Technology SynchroShield™ brings together:

• Heatforce technology makes the veil stronger when the skin gets hotter
• Wetforce technology makes the veil stronger when the skin is exposed to water or perspiration.

The result is a sunscreen that performs powerfully in water and in very hot, sunny conditions, in synchronisation with your body and environment.

TRIPLE BLOCK FORMULA:

• Profense CEL™: Helps to protect from the effects of UV rays such as the appearance of wrinkles, dark spots and dullness* caused by photo-ageing.
• NatureSurge Complex: Helps to protect from oxidation*. It makes it harder for air pollutants to adhere directly to skin by capturing them.
• Moisturising formula: Emollients Moisturising effect.

SuperVeil-UV 360™ Technology lays down a veil of even, high protection across the entire application area. It forms a uniform, tighter weave of coverage reducing gaps in the protection webbing.

COMFORTABLE, LIGHTWEIGHT AND INVISIBLE

By adding the Ionic Mineral Sensor with Ionic Mineral Powder, the amount of physical agent needed in WetForce and responsible for the white colour could be reduced considerably while keeping the level of protection powerful and leaving a smooth, invisible finish.