Aveda's own pure-fume™ aroma with Australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.

Straightens curls for sleek, straight styles that last.

• As you blow-dry your hair, plant-derived fibres help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
• Straight styling becomes faster and easier

TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have a very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.