Aveda Botanical Repair™ Purple Toning Shampoo 200ml

Bottle Size: 200ml.

Blonde looking a little brassy? Aveda Botanical Repair™ Purple Toning Shampoo gently cleanses while neutralising unwanted yellow tones, leaving blonde, grey or lightened hair cooler, brighter and stronger. It combines toning power with plant-based repair for radiant colour and visibly healthier hair.

Why you’ll love it:

• Neutralises yellow and brassy tones

• Suitable for blonde, silver and grey hair

• Gently cleanses without stripping

• Helps strengthen and repair damaged hair

• Suits all hair textures

• Safe for colour-treated and chemically processed hair

• Free from SLS/SLES, drying alcohols, mineral oil, artificial fragrance and parabens

• Vegan and cruelty-free

• 200ml

Formulated with purple pigments plus Aveda’s Botanical Repair™ technology, this shampoo strengthens hair from the inside out while toning and refreshing your colour. It helps prevent breakage and boosts shine, all while supporting a cleaner, more vibrant blonde with every wash.
Use weekly or as needed to maintain a cool, salon-fresh finish and a healthier feel from root to tip.

How to use:

Apply to wet hair, massage into a rich lather and leave on for 1–3 minutes before rinsing. Use every wash until hair reaches its desired toning level, then weekly or as needed to maintain your colour. Follow with Botanical Repair™ Conditioner or Mask.

Who it’s for:

Perfect for blonde, lightened, silver or grey hair needing tone correction, strength and gentle, plant-powered care.

FREE FROM:
Silicones
Parabens
Mineral Oil
Petrolatum
Synthetic Fragrance

Aveda's own pure-fume™ aroma with osmanthus certified organic orange and cedarwood.