Aveda Men Pure-formance™ Grooming Clay 75ml

For a strong hold without shine, Aveda Pure-Formance™ Grooming Clay is the perfect solution. With its lightweight micro-fibres you’re in control of your hairstyle it with a comb or your fingers for desired results.

Formulated with Kunzea, citrus and certified organic essential oils of spearmint, vetiver and lavender, Aveda Pure-Formance™ Grooming Clay is ideal for adding thickness to your hair. With its rich, spicy and refreshing aroma, it will leave your hair smelling fresh all day.

Directions for Use

• Work a small amount of Pure-Formance Grooming Clay between your hands.
• Apply evenly through your damp or dry hair and style as desired.

Sustainability & Responsibility by Aveda

First beauty company manufacturing with 100% wind power in our primary facility.

Guided by our mission to care for the world we live in, Aveda has long been committed to addressing Climate Change as one of the critical threats to the biological diversity upon which our products and each of our lives depend.

The Paris Agreement created an extremely important framework under which almost 200 countries have committed themselves to a path for holding the rise of global temperatures well below 2 degrees Celsius in order to prevent major ecological disruptions.

Aveda joins many other businesses, local government and academic leaders in continuing to support climate action to meet the Paris Agreement.

Aveda remains committed to our longstanding efforts to fight Climate Change. We will continue to purchase renewable energy and carbon offsets for our manufacturing and other North American operations while striving to be more energy efficient, work with suppliers to reduce the carbon footprint of our supply chain, work with NGO partners and other businesses to advocate for urgently needed policies, and educate the professionals in our retail, salon and spa network and their guests on actions they can take to make a difference.